Palin is a good political gamble for McCain. Her narrative steals the media focus. Her image is a constant reminder of the lack of a Democrat dream ticket. Arguments against her beg similar rehashing of Obama's past. But most importantly, in my opinion, her choice frees McCain by allowing him to move his message back to maverick centrist, with substantially less likelihood of loosing his conservative base.
People vote for the President not the Vice President, and candidates are the most effective and persuasive when they can be themselves. McCain, as the maverick centrist, is an established, resonating perception, with which he relishes and under which he thrives.
Palin's presence on the ticket brings the limelight and allows McCain to once again to board the `straight-talk express'.
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